The second generation of Chrysler Imperial was introduced in 1931. This updated generation of Imperial was offered in a wide range of body styles, including convertible, sedan, coupe, limousine, phaeton, roadster, and coupe. The second generation of Imperial was marketed as the Imperial 8, due to the model's new 6.3L inline eight engine. High end variants known as Custom Imperials were offered, and these cars featured individualized details, as well as coachbuilt bodies. The second generation Imperial was built until 1933, when the Third Generation Chrysler Imperial was unveiled.