Market Report: January 2025

January’s market is driven by two major live auction events – Scottsdale and Mecum Kissimmee – alongside steady activity at online auctions. Of the three, only Kissimmee saw an increase in cars offered, while both online auctions and Scottsdale recorded slight declines in the number of sales. However, total dollar volume rose for online platforms, leading to an increase in the average price per car – something not seen since 2022.

Overall, the market followed a familiar month-over-month trend from 2024: dollar volume fell by 10%, while sold listings dipped by just 3%, resulting in a slight decrease in the average price compared to the year prior.

While 2025 has started at a slower pace, the shift remains measured and consistent with recent trends.




Top 10 Sales

Mecum Kissimmee claimed the top sale, leading an impressive list 30 cars that sold for over a million dollars, including two at online auctions.

Top Online Sales

Bring a Trailer (BaT) secured the two seven-figure sales at online auction in January. In fact, they claimed the top 14 online sales. The highest non-BaT online sale was a 2024 Porsche 911 (992) GT3 RS Weissach PTS from Collecting Cars for $455K.


Top 10 Flips & Flops

Below is a list of sales that stand out as "Flips" or "Flops"—vehicles that changed hands this month that have documented past sales history. Below, these cars are ranked by their percentage increase or decrease in value, with time between sales also factored in*.

While some purists argue that a genuine "Flip" or "Flop" occurs only within a 12-month timeframe from the previous sale, we believe this list offers entertainment and insights that a narrower window would overlook.

Flips

Flops

*It's plausible (and likely) that cars have changed hands in private transactions between these public listings; nonetheless, this data provides valuable insights into which cars have realized significant gains or losses compared to their previous sales. Enjoy this data at your own discretion.


Market Busters

It's not just about six- and seven-figure sales – impressive results are happening across all price points. This month, these "Market Busters" set new all-time high sales records in their markets:

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This Report includes data from the following auctions:


* A Market on CLASSIC.COM is a grouping of comparable vehicles that have, at a minimum, the same Make, Model, and Model Generation. When relevant for purposes of valuation, a Market may be further segmented by Model Variant, Trim, Transmission Type, Body Style, and other factors. 

**The CLASSIC.COM Market Benchmark (CMB) is a benchmark value for vehicles in a given Market based on data accumulated by CLASSIC.COM and calculated by a proprietary algorithm that takes into account volume and recency of each data point. CMB can be used to assess the performance of a market over a given time period. However, it does not represent the value of a specific vehicle. 

Read more in our Glossary of Terms